Last Updated: 23 Feb 2026

Bachelor of Social Sciences in Psychology and Media Analytics

Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. Students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media.

National University of Singapore
School of Social Sciences
Course type: Full-time
Course duration: 4 years (Direct Honours)

Course details

Minor/Second Major offered
  • Students can only declare a Minor programme.
  • Students may choose from all Minor programmes offered in NTU.
  • Students will not be offered a Minor in the same field as their primary majors.
Field of study
Humanities and Social Sciences
Certification offered
Bachelor of Social Sciences
Learn more about the programme

Minimum entry requirement

You must meet the following entry requirements for the course application:

QualificationRequirement
A-Level
Polytechnic Diploma
International Baccalaureate Diploma
NUS High School Diploma
International and other qualifications

Internship

Internship duration

Students can choose any of the following options to fulfil the internship requirements:

  • Attachment: 10 weeks
  • Internship: 24 weeks
  • Overseas Entrepreneurship Programme: 24 weeks
Internship timeframe

Year 2 or 3, with any of the following options:

  • Attachment: May to Jul
  • Internship: Jan to Jun or Aug to Dec

Overseas exposure programme

Students may apply for a semester-long overseas exchange programme in their Year 3.

Career prospects

You Can Explore the Following Career Options Upon Graduation:

  • Media Psychologist
  • Media Consultant
  • Communication Specialist
  • Market Research Analyst
  • Advertising Manager
  • Educator
  • Employment Counsellors
  • Correction Counsellor Trainees
  • Interviewers
  • Personnel Analysts
Use resources and interactive tools that are available on MySkillsFuture Portal to explore various education and career pathways.

Graduate employment outcomes

Refer to the complete Graduate Employment Survey (GES) report 2024 for more information.

How to register

Direct Admissions with NUS

You may register here.